Katima Saleh
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Katima Saleh
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Video Series: USAID Global Industry Coordination Network

Global Industry Coordination Network Summit, September 2023.
As part of USAID’s Private Sector Engagement communications team, this Network initiative was one of many modernization efforts within my portfolio. I amplified PSE’s programs internally and externally and managed related events. To address low visibility of Industry Leads and Relationship Managers and reduce duplicative and ad-hoc outreach, this series humanizes the Network and clarifies how to engage it. I defined the editorial angle, success criteria, and mapped priority audiences so teams treat it as the first stop for industry coordination.

Project

The Global Industry Coordination Network members feel like they lack awareness on who is interested, and the PSE Hub urges staff to be tapping into them as a resource before they go on their separate discovery.

Process

Led end-to-end production, prepped interviewees, developed questions and moderated, partnered with the video team to edit and stream the series, and executed a multi-channel distribution plan to reach missions, bureaus, and other stakeholders.

Outcomes

Increased awareness and uptake of the Network, improved information-sharing,and established the Network’s aim to deliver a more unified Agency voice in private-sector engagement.

Project

Launch an internal video series campaign spotlighting USAID’s industry leads and relationship managers, giving staff a demand driven path to the right contact before initiating new engagements.
(CAPTION HERE)

Process

Led end-to-end production, prepped interviewees, developed questions and moderated, partnered with the video team to edit and stream the series, and executed a multi-channel distribution plan to reach missions, bureaus, and other stakeholders.
(CAPTION HERE)

Outcomes

Increased awareness and uptake of the Network, improved information-sharing,and established the Network’s aim to deliver a more unified Agency voice in private-sector engagement.
(CAPTION HERE)
Interview with Hans Muzoora, the Global Industry Lead for AgTech. Hans explains what the AgTech Sector means for USAID, highlights companies leading in the sector, explains how this sector is staying innovative, and ways in which he can support staff engaging in the sector.

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Interview with Oliver Subasinghe the Global Relationship Manager for the Coca-Cola Company and Foundation. Oliver, in the Center for Water Security, Sanitation and Hygiene in the Bureau for Resilience, Environment and Food Security, offers key insights on how USAID has and currently works with Coca-Cola, the importance of water issues and global health to the company, plus sheds light on how Coca-Cola works as an organization sharing examples from his past engagements with this iconic global brand.

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Work Samples

I supported content managers to develop Exposure success stories. Curated and edited copies, and aligned narratives to PSE priorities.

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Produced the anniversary video and accompanying campaign highlighting milestones and government and private-sector partnerships; managed scripting, approvals, and drove staff awareness across internal channels.

Compass: USAID’s first enterprise CRM Rollout

Executed messaging strategies for USAID’s first-ever CRM platform, engaging 12,000 global staff.
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Katima Saleh