As an Internal Communications Consultant supporting the World Bank Group’s employee engagement team, I developed the editorial content strategy for WBG’s intranet landing page, using it to embed institutional goals and values across the workforce. I launched staff-wide campaigns that celebrated employee voices, strengthened camaraderie, and increased engagement and traffic to internal resources.

Project

Revamp an intranet homepage that hadn’t been refreshed in 8+ years and lacked usage tracking.

Fix the lack of alignment with organizational priorities and the infrequent content publishing to strengthen trust and connection among 15,000+ staff.

Replace a manual, email-based submission process with a clear standardized workflow.

World Bank Group Spring Meetings 2018.

Process

Reimagined information architecture and designed a user-friendly SharePoint homepage reflecting priorities and regional diversity.

Built an editorial calendar and playbook; produced staff spotlights, campaign series, and executive updates deepening staff awareness of WBG’s priorities.

Streamlined the submission workflow and trained 200+ contributors on content criteria and best practices.

New and improved intranet homepage.

Outcomes

Increased global staff traffic to the homepage by 38%.

Launched inclusive and thematic campaigns that boosted engagement and participation.

Put governance in place and launched quarterly performance reports (first time tracking reach, comments, and engagement) to inform content strategy.

Staff attending WBG Spring meetings at HQ, 2019.

Employee Engagement Campaigns

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Developed concepts and scripts; live-streamed on the intranet. Watch Video

Produced scripts and editorial direction to elevate employee stories. Watch Video

Produced video scripts, multimedia content, and executive messaging for intranet live streams during IMF/WBG Annual & Spring Meetings. View Article.

Served as Communications, Events, and Partnerships Chair; amplified young staff voices. Watch Live Event Video.

Maintained the webpage and designed published reports and results stories for WBG Umbrella Facility for Trade. View Article.

Designed and executed internal campaigns on women’s economic empowerment, sustainability, and other global development priorities.

Adopted a sleeker design with less text making it easy to navigate and read.

Intranet 2.0: World Bank Group’s Home for 12k Staff

Project

Process

Outcomes

Employee Engagement Campaigns

Leadership Communications & Advisory

I advise leaders on the words that matter.